Hot Seat: GM’s Mary Barra Grilled by Congress Over Recall
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Unlike the CEO’s of the Big Three automakers who flew corporate jets to Washington before begging for taxpayer billions, General Motors CEO Mary Barra was smart enough to fly commercial when she took the Congressional hot seat Tuesday.
From a crisis PR standpoint, Ms. Barra did the right things Tuesday. Seated alone at a table with no lawyers whispering in her ear, she apologized over the “tragic” situation, gave short direct answers when she could and pledged the “new” GM would do the right thing in the future.
She met briefly with grieving families of the victims, who filled up several rows at the hearing. She announced GM had hired noted attorney Kenneth Feinberg (who handled the fund for victims of the 9/11 terror attacks and Boston Marathon Bombing), to decide how to compensate owners and families.
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