Hot Job Alert: CMO Mary Beth West Leaving JC Penney
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After just two years, Mary Beth West is leaving the department store sector and returning to food. Ms. West, who has served as exec VP-chief customer and marketing officer at JC Penney since June of 2015, is joining the Hershey Co. as chief growth officer. Before her time as the top marketer at Plano, Texas-based JC Penney, she served as chief marketing officer at Mondelez International Inc.
A search is underway for Ms. West’s successorshe will remain with the brand until March 31. Until that time, day-to-day marketing responsibilities will be overseen by Kirk Waidelich, senior VP-sales promotion and marketing, and Sheeba Philip, VP-marketing strategy and communications.
“Mary Beth played an instrumental role in the company’s return to profitability and was a key asset to the leadership team,” read a company statement. “However, she has decided to relocate to the Northeast where she and her family will be closer to relatives and she can pursue a new opportunity with one of the world’s most iconic food brands. JC Penney is grateful for her dedication and service, and we wish her well in all future endeavors.”
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