Hasta La Creative!

TTI Floor Care has named Johannes Leonardo, New York, agency of record for its Hoover, Dirt Devil and Oreck floor-cleaning brands. The decision comes after a three-month search that began with more than a dozen agencies.

Chief Marketing Officer Alan Gravely helmed the search, along with Liz Cope, VP-global marketing. Mr. Gravely is the first CMO for TTI Floor Care, a $1.2 billion subsidiary of $4.3 billion Techtronic Industries, which he joined in March from Yum Brands, where he oversaw Pizza Hut and KFC’s global branding. He previously worked for marketers including Kellogg, Starwood Hotels & Resorts, Unilever and Procter & Gamble.

“We were impressed with all the agencies we spoke with, but we were blown away by Johannes Leonardo,” Mr. Gravely said in an email statement to Ad Age. “Johannes Leonardo has extensive expertise with iconic brands and a philosophy that it’s consumers, not the media, who control the conversation today. The idea of the consumer as the medium fits well with our vision for TTI Floor Care as an organization centered around the consumer.”

Continue reading at AdAge.com