Jan
26
Honda Tweaks Civic Ad After Detroit Uproar
Posted in: Uncategorized
Honda Motor Co. has tweaked a national commercial for the Civic compact after the original spot caused an uproar in Detroit for featuring images of protesters outside of a federal court in the bankrupt city, Automotive News reports.
The spot, created by Honda’s chief advertising agency, RPA in Santa Monica, Calif., overlaid images of the bankruptcy court and protestors outside a federal courthouse in Detroit over a blues singer before moving on to show more positive images.
The commercial, entitled “Today Is Pretty Great,” began airing Jan. 8.
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