Hasta La Creative!

‘The Hybrid You Can Feel’ is a metaphorical demonstration of the sensation drivers will feel inside the new Jazz. In the launch film, directed by Pantera and produced by Solab, a professional diver(Robin Georges)leaps off a cliff and soars through the air. Once the diver jumps from the cliff, we can feel the car’s responsiveness: the engine starting and responding instantly to the touch of the pedal. As we watch the diver twisting and turning in the air, descending through the clouds, we can feel ourselves flying-the sensation of driving the car is as silent and smooth as the Jazz. Then, as the diver straightens out, preparing his trajectory for landing, his actions mirror the car’s efficiency.