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American Honda has reassigned marketing boss Mike Accavitti to lead the Acura brand amid a restructuring of the automaker’s North American operation that will group marketing and sales functions under separate divisions for the Honda and Acura brands.

Mr. Accavitti, currently in charge of marketing and product planning as senior VP-automobile operations at American Honda, will add the newly created role of general manager of the new Acura Division. In that role, he will oversee all sales, marketing and parts and service operation for the Acura brand in North America, while ceding official product-planning duties and oversight of national marketing for the Honda brand.

Meanwhile, Acura sales boss Jeff Conrad will be promoted to senior VP at American Honda and will take over all sales and marketing efforts for the Honda brand as general manager of the newly created Honda Division.

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