Hasta La Creative!

In its ongoing quest to lure younger audiences, American Honda is announcing its own YouTube music channel dubbed “Honda Stage.”

In effect, Honda wants to become its own music curator and content delivery platform for the nation’s hottest songs and artists. The automaker believes music is the right way to reach millennials tuning out TV, radio and print ads.

“TV, as we know it many aspects, doesn’t work as well to reach a 28-year old,” said Tom Peyton, assistant VP-advertising and marketing for American Honda. “It still works pretty good for Baby Boomers. But it doesn’t work as well for 25-year olds and 28-year olds.”

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