Hasta La Creative!

Launched in December 2005, Honda s two-minute-long Impossible Dream reveals Honda s corporate philosophy of the power of dreams. To the sound of the Andy Williams song Impossible Dream (The Quest) , we see a Honda test driver steer his way through a series of vintage Honda vehicles, starting with a minibike. He rides through scenic shots of New Zealand and Twin Ring Motegi in Japan, and finally, soars a powerboat over the edge of the Iguazu Falls in South America, and emerges from the mist in a hot-air balloon.
The campaign won Television Advertisement of the Year in the British Television Advertising Awards and was directed by Ivan Zacharias and produced by Nick Landon, from the film production company Stink. The commercial was adapted for the England 2006 World Cup football campaign, where the Honda logo was replaced with St George s flags. The original Wieden+Kennedy campaign, and the England remake, together cost 4.5 million, and came with a making-of version, as well as an extended version that debuted in 2010, featuring a HondaJet aeroplane and hydrogen fuel cell car.