Hasta La Creative!

Amazon has long resisted pleas to provide a backup day care benefit for employees, even though other tech companies have offered the perk for years. Now a group comprising hundreds of working moms is waging a campaign to persuade founder and CEO Jeff Bezos that providing help for parents dealing with flu outbreaks, school closures and other emergencies is not simply humane but good for the company, too.

The group has been collecting anecdotal evidence to show how a lack of day care support can derail the careers of talented women who otherwise might be promoted to more senior jobs, according to an email reviewed by Bloomberg News. Among the accounts: an Amazon manager tired of seeing colleagues quit because they can’t find childcare in one of the country’s fastest-growing cities and a recruiter frustrated when top talent leaves for companies that offer working parents more support.

The women, who belong to a group of more than 1,800 employees called the Momazonians, are scheduled to meet with senior managers in coming weeks to make their case. They want the company to provide backup day care for those times when regular childcare arrangements fall through. They will also urge human resources to start collecting data about day care challengesvia interviews with incoming and departing employeesto eliminate the management blind spot and prevent such problems from festering any longer.

Continue reading at AdAge.com