HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa

Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed landscapes of South Africa, following two runners pushing through remote terrain, embracing the unpredictable.

Credits

HOKA
Senior Director Global Brand Creative – Head of Creative: Xavier Jacob

Director, Global Integrated Marketing and Brand Experience Charis Anton

Global Brand Creative Director at HOKA: Adam Larson

Creative Project Manager: Spencer Norawong

Production Company: Los York

Director & Still Photography: Ryan McGinley

Head of Films: Chris Abitbol

Executive Producer: Leticia Gurjao

Head Of Production: Earl McDaniel

Line Producer: Chris Palladino

Post Production: Los York
Executive Creative Director: Scott Hidinger
Brand Partner & Executive Producer: Jamie Samuel & Rachael Ehrlich
Creative Director: Claudia Brand, Kevin Cabuli, Michael Mavian
Associate Creative Director: Adam Smith, Laura Pol, Radu Pose
Art Director: Berni Charadia
Senior Editors: Lucas Lobe, Lin Wilde, Zak Kizinger
Editor: Chip Sneed
Senior Producer Post: Shawn Kelley
Post Producer: Alex Ramos & Annie Chen
Associate Producer: Hiro Oni
Senior Designer: Ray Martin, Megan Ng
Senior Animator: Matt Baretto, Ben Bullock, Vincenzo Lodigiani
Senior 3D Designer: Jordi Pagès, Douglas Bowden
3D Animation: Tyler Hayward
HTML5 Animation: Julian Benavides, Baris Dogan
Colorist: Nick Sanders
Music & Sound Design: Future Perfect
Composer: Victor Magro
Sound Designer: Ben Pacheco
Mix: Future Perfect
EP Music/Sound: Maxwell Gosling

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