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History Channel

The reason behind Pawn Star’s success goes beyond the charisma of its protagonists, it’s all about the way it talks about history: by showing how a decisive moment can turn any object into a treasure. That’s why we created a campaign for History Channel based on photographs showing that precise moment, an instant that can change, in a matter of seconds, history. And its price.

Advertising Agency:VMLY&R, México City, Mexico
Global Chief Creative Officer:Debbi Vandeven
Ceo:Hector Fernandez
Vicepresidente Creativo: Alexis Ospina
Director General Creativo: Luis Madruga Enriquez
Creative Director: Héctor Cruz
Art Director: Jonathan Tesmaye, José Alberto Olea
Copywriter: Sebastián Cors
Director de Productor:Violeta López
Productor:Constanza Garza
Photography: Jean-Claude Coutausse, Getty Images