May
22
‘Hispanic Malls’ Drawing Crowds by Being Culturally in Tune
Posted in: Uncategorized
Chiqui Cartagena
Yesterday I spoke at the International Council of Shopping Centers annual convention in Las Vegas on a panel called "Hispanic Markets: The Next Gold Rush." If you have been to La Gran Plaza Mall in Fort Worth or the Dessert Sky Mall in Phoenix or the newly inaugurated Plaza Mayor at the Crossroads in Oklahoma City, you have experienced one of the newest phenomena in the world of shopping centers — Hispanic malls.
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