Hasta La Creative!

Integrated
Hey Girls

UNsanitary is a sanitary pad brand launched by social enterprise Hey Girls UK to raise awareness about rising levels of period poverty in the UK. Hey Girls & adam&eveDDB created the new range of sanitary pads using the unsanitary items girls are forced to use in place of real period products: socks, loo roll and newspaper. The new brand ‘launched’ in Asda on the 15th Feb, accompanied by a fully integrated print, film, social & DOOH campaign.

Advertising Agency:adamandeveDDB, London, United Kingdom
Executive Creative Director:Ant Nelson & Mike Sutherland
S.:Ant Nelson & Mike Sutherland, Zoe Nash, Sali Horsey, Nicola Applegate, Charlotte Cook, Kathryn Gooding, Jemima St Aubyn
Creative:Zoe Nash, Sali Horsey
Content Creatives:Helena Hamilton, Francesca Jaconelli
Agency Producer:Nicola Applegate
Agency Assistant Producer:Jake Graham
Chief Strategy Officer:Martin Beverley
Head Of Planning:Milla McPhee
Ceo:Mat Goff
Managing Partner:Charlotte Cook
Account Director:Kathryn Gooding
Account Executive:Jemima St Aubyn
Head Of Design:Alex Fairman
Designer:Mitch Gibbons
Artworker:Sam Stabler
Retouching:Dan Jackson, Mark Henry, Charlie Townsend
Motion Designer:Edward Christie, Tom Lockwood, Hashir Khan
Head of Delivery:Brett Kelsey