Apr
04
Hey, Brands: Almost Half of Americans Don't Find You Honest
Posted in: Uncategorized
In case there was ever any doubt, the country’s political divide is making life difficult for marketers.
Some 42% of Americans find brands and companies less truthful today than 20 years ago, according to a survey presented by McCann at the 4A’s Transformation conference on Monday. At the same time, 84% of respondents to the survey, conducted by McCann’s Truth Central unit, said they believe brands have the power to make the world better place. Some 48% said brands need a strong identity and clear role.
So what are marketers supposed to do?
Post a Comment