Mar
19
Hes-so Valais Wallis: The way to school
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Hes-So Valais Wallis
We were asked to create a unique content to bring awarness about a school during the enrolment period. The environment offered to students is quite unique as the Valais is a region surrounded by the Alps moutains. To attract young people that are fond of outdoor activities, we had the idea to show an original way to go to school. In a few days, the video hit more than 750000 (original video + repost by MinuteBuzz) views with zero media investment, which is quite something for a 8 millions inhabitants country!
Advertising Agency:Franz & René, Bern, Switzerland
Creative Director:Yoann Cosson
Art Director:Marco De Albuquerque
Copywriter:Yoann Cosson
Director:Jules Guarneri
Skier:Laurent de Martin
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