Hasta La Creative!

Credit: Illustration by Zigor Samaniego/Colagene creative clinic

Apolo Ohno arrives on a sunny December morning for his Hershey’s Gold commercial shoot with two gold medals wrapped in a red bandana in a small plain cardboard box. That humble receptacle is actually a step up from what he used during his days as the world’s top short track speed skater, when the eight-time Olympic medalist kept his prize bling in his sock and underwear drawer.

“I wanted to compete as if I’d never won anything and I would go as the underdog, even though a lot of times I was not,” says Ohno, dressed in a shimmery gold tracksuit, the medals slung around his neck to complete the look of an exaggerated version of himself: the spokesman obsessed with gold. “I was the one who kind of had the target on my back, but I wanted that psychological reminder that I would race as if I had nothing,” he says. “That’s, I think, when you’re almost your most dangerous.”

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