Hasta La Creative!

The Hershey Co. is launching a global agency review for media planning and buying.

The move does not impact Hershey’s creative agency, Havas-owned Arnold. “The review includes all paid media, including TV, print, digital and Hispanic for the U.S. business — the company’s largest — as well as Hershey’s growing global businesses,” the candy giant said in a statement. “This includes the company’s key growth markets of China, Mexico, India and Brazil.”

Hershey uses multiple media agencies across the globe. U.S. incumbent media shop Omnicom Group’s OMD is expected to participate in the invitation-only review.

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