Apr
27
Hershey gives McGarryBowen a piece of its creative business
Posted in: Uncategorized
Hershey Co. has given McGarryBowen a significant project while keeping its two creative incumbents on board, Ad Age has learned.
“Hershey has added McGarryBowen to its roster of agencies, which also includes Anomaly and CP&B,” the company confirmed in a statement to Ad Age. “It’s a great time to work on our iconic brands at Hershey. It’s a time of creative disruption and we look forward to groundbreaking creative from all of our agency partners.”
Hershey slimmed down its creative agency roster in 2017, dropping Arnold and Havas. Now it seems to have decided the more, the merrier.
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