Here's Why Biking With a Helmet Is a No Brainer
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
From a bike-friendly airbag to a “watch out” turtle, kids will try anything to avoid wearing a helmet. But as each handmade invention fails, the safety promotion from Nationwide encourages children to cover their heads. The insurance company goes for comedy this time, a wise move considering the backlash to its “Dead Boy” Super Bowl ad, which was part of the same #makesafehappen campaign. Among the other new releases, Apple continues to promote the Apple Watch with its new spot “Berlin,” and Walmart reminds us to “celebrate summer, wherever the road takes you.”
Nike shows us what it’s like to be the guy everyone depends on. And Google’s “The Story of Jacob and City Gym,” ranked as the No. 4 most engaging spot after launching locally during the Espys. The emotional spot documents Jacob’s journey transitioning from female to male, and the confidence he gained through the experience.
Post a Comment