Here’s What Happens When You Give an Oreo to Optimus Prime
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, an Oreo spot cross-promotes “Transformers: Age of Extinction” (in theaters June 27) — as Ad Age’s E.J. Schultz reported last week, it’s the cookie brand’s first global movie deal — while Progressive sets up a rumble between boaters and RV owners (spoiler: Flo diffuses the situation and saves the day). And Burger King rolls out its new “Be Your Way” tagline in a spot that Maureen Morrison previewed yesterday.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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