Hasta La Creative!

Dimitri Maex, longtime Ogilvy exec and data evangelist, has begun a new chapter with Sentiance, a mobile data analytics firm, where he recently joined as global president. Mr. Maex, former president of OgilvyOne, Ogilvy’s data-centric customer engagement agency, will set up Belgium-based Sentiance’s new office in New York, and hire a small team of business development and tech staff there.

Mr. Maex, author of “Sexy Little Numbers,” a book about growing business through consumer data, put in his notice at Ogilvy, where he was for 17 years, this summer.

Ogilvy’s data leadership has going through some upheaval, with many execs leaving the firm recently. Todd Cullen, former Ogilvy chief data officer, moved on to KPMG in April. Mark Donatelli left Ogilvy and Mather, where he served as global head of data strategy and planning, in September. Tom Hutchinson, previously director of marketing services at OgilvyOne and former Acxiom exec, joined WPP’s data hub Data Alliance in March.

Continue reading at AdAge.com