Oct
28
Here’s How Native Ads Will Scale
Posted in: Uncategorized
Though it may reign as the advertising industry’s favorite buzzword, so-called “native” advertising has yet to prove its ability to scale.
But that may not be the case for long.
Native ads and the high-volume world of RTB are on course to come together, with the most difficult hurdle, the technological one, all but cleared thanks to the introduction of Facebook’s FBX exchange ads.
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