Jan
11
Here Come Brands' Ads Promoting Their Upcoming Super Bowl Ads
Posted in: Uncategorized
It’s time for marketers to begin advertising their expensive Super Bowl ads.
A teaser made to run ahead of tonight’s Critics’ Choice Awards depicts critics reacting to M&M’s planned spot, which will mark the Mars chocolate brand’s return to the Super Bowl for the first time since 2014. Ads this year are going in the ballpark of $5 million for 30 seconds, up from $4.4 million (adjusted for inflation) four years ago.
The 30-second teaser relies on movie promotion elements. A small number of film critics from the Broadcast Television Journalists Association, which presents the Critics’ Choice Awards, previewed the M&Ms Super Bowl spot. In tonight’s teaser, four critics are seated in a theater as dramatic music plays.
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