Her Majesty's Prison & Probation Service: If It Was Easy, We Wouldn't Need You, 2
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It used to take facts to be an expert. Now it takes 140 characters. That’s especially true when it comes to HM Prison & Probation Service in England and Wales. Fueled by a less-than-objective media, this swathe of negative, unsubstantiated and naive opinion makes recruiting into the service incredibly tough. So, when we were challenged to help the service attract 20 new leaders, we decided it was time to stop circumnavigating the conversation. Instead, we joined it. Taking raw, negative and simplistic opinion and putting it front and centre of our campaign.
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