Mar
13
Heinz Taps Sterling Cooper Draper Pryce for Campaign (Yes, Really)
Posted in: Uncategorized
Don Draper’s ketchup-less pitch for Heinz was rejected by the marketer’s fictional team on “Mad Men,” but now the real-life Heinz team is embracing the idea.
Creative agency David is taking only some of the credit for its newest Heinz campaign, which includes three New York billboards and ads in two print publications. The ads are nearly identical recreations of ads Mr. Draper, played by Jon Hamm, showed the client during a 2013 episode of the AMC series.
The simplistic-looking ads feature French fries, steak or a cheeseburger below the line “Pass the HEINZ.” In the real-life version breaking this week, the line is written “Pass the Heinz.” in a slightly different font, while other elements are nearly identical.
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