Hasta La Creative!

Print
Heinz

It is a human truth that people put ketchup on their foods to improve its taste – specially when something goes wrong. In this print series, we highlighted traditional American food that is typically eaten with Ketchup, but with common misspellings in the english language. The instantly recognizable red wavy line seen in text editing software comes in to show how any food mistake can be fixed with the right condiment: The instantly recognizable Heinz Ketchup, which is also poured in the same zig-zag fashion.

Advertising Agency:David, Miami, USA
Managing Director:Paulo Fogaça
Global Chief Operating Officer:Paulo Fogaça
Executive Creative Director:Ricardo Casal, Juan Javier Peña Plaza
Associate Creative Director:Jean Zamprogno, Fernando Pellizzaro
Copywriter:Nellie Santee
Junior Art Director:Leticia Romano
Project Coordinator:Cristina Cornejo Ayala
Creative Resource Coordinator:Luisa Candido
Head of Global Production:Veronica Beach
Producer:Renata Neumann
Senior Business Affairs Manager:Barbara Karalis
Director Of Strategy:Jon Carlaw
Senior Brand Planner:Matias Candia
Planner:Anastasia Lara
Head Of Account Management:Carmen Rodriguez
Account Director:Mariana D’aprile
Senior Account Executive:Carolina Foster
Vice President Of Marketing:Jennifer Healy
Associate Director of Marketing:Dalia Adler
Associate Brand Manager:Michelle Porter