Hasta La Creative!

Film, Online
Heineken

Heineken launches a spot that is a strong stand against drinking and driving, becoming the only brewer to show people rejecting its own product. The ad – starring three-time Formula 1 champion and road safety campaigner Sir Jackie Stewart – is created by Publicis Italy. It is a re-creation of Sir Jackie’s career starting from his early 1970s heyday, in which he is seen winning races and enjoying the jet set Formula 1 lifestyle, while courteously refusing bottles of Heineken every time they are offered to him. And he continues till present day, where the 77 years old legend shows once again the right behaviour of a responsible driver.

Advertising Agency:Publicis, Milan, Italy
CEO & ECD Publicis Italy & Global Chief Creative Officer Publicis WW:Bruno Bertelli
Executive Creative Director Publicis Italy:Cristiana Boccassini
Executive Creative Director Publicis Milano:Luca Cinquepalmi, Marco Venturelli
Associate Creative Director:Bruno Vohwinkel
Copywriter:Bruno Vohwinkel
Associate Creative Director Art Director:Alessandro Candito
Strategic Planner:James Moore
International Group Account Director:Lorenza Montorfano
Account Manager:Silvia Ghiretti
Agency Producer:Mariella Maiorano
Director Global Heineken Brand:Gianluca Di Tondo Heineken
Director Global Heineken Brand Communication & Digital:Anuraag Trikha
Global Heineken Brand Communication Manager:Daniela Iebba
Director:Gary Freedman
Esecutive Producer:Christiane Dressler
Producer:Jason Kemp
DoP:Stephane Fontaine
Post Production:Mpc London
Creative Director:Bill Mcnamara
Vfx Supervisor:Adam Crocker
Shoot Supervisors:Adam Crocker & Dan Sanders
Vfx Producer:Phil Whalley
Grade:Mpc
Colourist:Jean-Clement Soret
Editor:Adam Spivey
Sound Design:Raja Sehgal
Sound Studio:Grand Central Sound Studio London
Music Track:Scott Bradlee’s Post Modern Jukebox & Nicole Atkins