Hasta La Creative!

The European Champions League is soccer’s biggest competition after the FIFA World Cup. Every year Europe’s most successful clubs where the top global players come together compete for the trophy, which Heineken has sponsored since 2005.

With the tournament kicking off this week, Heineken is launching a blockbuster ad by Publicis Italy with a global theme. The spot stars charismatic and sometimes controversial soccer manager Jose Mourinho, who has won the trophy twice with two different clubs and currently manages the world’s most profitable team, Manchester United.

(Manchester United didn’t even make it into the Champions League this year, which is why Mr. Mourinho was hired to sort them out.)

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