HBO Invites You to Burn ‘Game of Thrones’ Creepy Young King Joffrey in First-Ever Internet Roast
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Joffrey Baratheon, how do we hate thee? Let us count the ways. That’s exactly what HBO and agency 360i are counting on “Game of Thrones” fans to do with the launch of a new campaign that aims to put the series’ despicable young villain in his place. Billed as the first ever “internet roast,” the social-media campaign launched at 8 a.m. today. HBO hopes it will become the hub for those wanting to spew venom at the show’s creepy young king, who, according to to data culled by 360i, is the most-hated villain on social media.
According to Sabrina Calouri, VP-digital and social media at HBO, last year’s “Red Wedding” episode, which featured the over-the-top bloody deaths of some of the show’s most beloved characters, inspired this effort. It was HBO’s most-social show ever, with the highest volume of Twitter conversation of any of the network’s programs, she said. “That really cemented ‘Game of Thrones’ in the cultural zeitgeist, so we were looking for ways to engage fans in the off-season. We tasked 360i to think of unique ways that weren’t tied to the plotline that could continue to make noise with our fans.”
Everyone hates Joffrey
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