Hasta La Creative!

As it increasingly faces pure-play digital shops in new business pitches, Havas Worldwide is beefing up its credentials with the hire of Sean Lyons, who had been at R/GA for nearly a decade.

Mr. Lyons most recently served as SVP-operations and business planning at R/GA, and before that he managed the global Nike account across the network, and worked with the athletic giant on digital strategies and campaigns. His resume also includes the building of big, scalable platforms such as NikeiD and Nike+.

The recruitment of Mr. Lyons is part of a wave of changes being made under Havas Worldwide’s new leader Andrew Benett — who took over after three years as CEO at micronetwork Arnold — since being installed as global president in January. It’s the second senior exec Mr. Benett has poached from R/GA; the agency last week announced the hire of Vin Farrell as global chief content officer. He had been the Interpublic Group of Cos.’ shop’s SVP-creative operations.

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