Hasta La Creative!

Havas Worldwide has been named the lead agency for Green Mountain Coffee Co., parent of Keurig, after a review.

Green Mountain has worked with a slew of agencies in recent years, including such shops such as WPP’s Y&R and Cone Communications. Though the company may work with additional agencies from time to time, Havas, as lead agency, will drive the direction of the advertising. Media was also reviewed, though that work remains at incumbent RJ Palmer. Consultant DDCD & Partners oversaw the review.

Green Mountain is well known for its K-Cups single serve coffees. The company offers more than 250 varieties of K-Cups from major brands like Starbucks, Dunkin’ Donuts, Folgers, Caribou, Celestial Seasonings teas and its own eponymous brand.

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