Hasta La Creative!

Havas Group said it is teaming up with a big Chinese ad agency company to launch a joint venture to benefit their clients and help local brands expand internationally.

Havas’ partner in the deal is Guangdong Advertising Group Co., often called GIMC, which has about 4,500 employees and over 110 agencies that work across the spectrum of advertising. Their joint venture, called Havas GIMC Advertising Co., has starting capital of 30 million yuan, or nearly $4.4 million. France-based Havas Group will hold 51% of the integrated creative and media joint venture, which will open in Shanghai at first, with offices coming later in Beijing and Guangzhou.

The deal is a “win-win for both parties,” said Andrew Kefford, Results International’s regional managing partner for Asia Pacific, the Middle East and North Africa. He said it’s “good for Havas’ existing global clients, and I assume GIMC will have many larger domestic clients which have aspirations outside the mainland.”

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