Havas Chicago Picks Up Sears’ Craftsman, Die Hard and Kenmore


Sears Holdings has handed its Craftsman, Kenmore and Die Hard account to Havas Chicago after a protracted review, according to people familiar with the process.

The company put the account, which had been at WPP’s Y&R in Chicago, into review last summer.

Y&R in Chicago had worked with Sears since 1993. Dentsu’s McGarryBowen picked up lead creative duties for the Sears brand in 2011, but Y&R at the time retained the Die Hard, Kenmore and Craftsman brands.

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