Hasta La Creative!

Brands using influencer marketing for content likely had the best of intentions when they began.

But like much of the internet, things went south. Look at Mark Zuckerberg’s altruistic goal to create a more open and connected world with Facebook. Today, Facebook now has to hire thousands of screeners to monitor its Live product — weeding out low-quality clickbait articles, fake news, and worthless, sometimes extremely heinous video content.

The same thing happened to Twitter. As a result of an ongoing assault of abusive, bullying and harassing tweets, Twitter too is on a hiring spree, onboarding hundreds of engineers to help them automate the identification and removal of low-quality or abusive content.

Continue reading at AdAge.com