Harvey Nichols, Volvo Win Film Grand Prix at Cannes Lions
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The film jury at the Cannes Lions International Festival of Creativity exercised its right to grant two Grand Prix, bestowing the honor on both Harvey Nichols’ “Sorry I Spent It on Myself” and Volvo’s “Epic Split.”
The British retailer and Adam and Eve DDB proved to be the unexpected big winners in 2014, nabbing a fourth big Lion for broadcast film. Earlier in the week, the advertiser also earned the top awards in promo/activation and press and, on the final night of the festival, the campaign earned both the top prizes in integrated and film. Volvo’s “Epic Split,” created by Forsman & Bodenfors, also earned its second Grand Prix of the week following its Wednesday cyber Grand Prix win, taking the film Grand Prix for online film/film for other screens.
What they are: Volvo’s “Epic Split” was the culmination of a years-long “Live Tests” campaign for the automaker’s line of commercial trucks. The hugely viral film, directed by Andreas Nilsson, starred action hero Jean-Claude Van Damme performing an incredible split between two moving Volvo trucks, set to an unexpected, quirky soundtrack, Enya’s “Only Time.” The online video capped off a series of other incredible real-world stunts showing off the various features of Volvo trucks, including one demonstrating the trucks’ precision steering by putting a hamster at the wheel and another that showed the strength of the vehicles’ hooks by dangling the company president from a truck suspended above Sweden’s Gothenburg harbor.
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