Harvey Nichols, Adam & Eve/DDB Score Second Grand Prix, In Press
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Harvey Nichols and London agency Adam & Eve DDB won the press Grand Prix, their second at the Cannes Lions International Festival of Creativity this week after the integrated campaign for the U.K. department store’s Christmas sale picked up the top promo and activation prize on the first day of the festival.
What it is: The five print ads in the “Christmas” campaign recommended really cheap and unappealing gifts like a sink plug to buy other people so the shopper can splurge on herself, the same theme as the integrated “Sorry, I spent it on myself” effort that won the promo & activation category earlier. The print ads included “Sink Plug,” “Wire Wool” and “Gravel.”
Why it won: “The Grand Prix is more about what sign you want to send to the industry,” said jury president Remi Babinet. He said all the judges “minus one” favored the campaign for its simplicity, freshness and irreverence. Damon Stapleton, exec creative director of Saatchi & Saatchi in Australia, noted that being integrated into a campaign is important for the print piece.
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