Hasta La Creative!

Hampton Inn has named Omnicom’s GSD&M its new creative agency after a review.

The review, which was handled by consultancy Bob Wolf Partners/TPG in Santa Monica, Calif., included three finalists: independent Chicago-based shop Cramer-Krasselt, Los Angeles-based indie David & Goliath and GSD&M, which is in Austin, Texas.

The account had previously been at WPP’s Y&R Chicago, and that shop participated in the review initially. Six shops were originally invited, though Y&R did not make it to the final round, according to Judy Christa-Cathey, VP-global brand marketing, Hilton Garden Inn & Hampton Hotels, both part of the Hilton group of hotels. Although Y&R lost Hampton Inn, it is still on the HIlton roster, as it recently picked up the DoubleTree brand. The company’s brands also include Conrad Suites, the Waldorf Astoria and Homewood Suites

Continue reading at AdAge.com