Mar
05
Halo Top’s First National Ad Campaign Is a Dark, Hilarious Scoop of Existential Dread
Posted in: UncategorizedKids may want ice cream when they’re happy, but adults need ice cream when they’re not. It’s a distinction we all know but likely haven’t really thought about–until this wonderfully bleak campaign from low-calorie ice cream Halo Top. Known for taking creative leaps with its marketing–most famously the dystopian and terrifying 2017 ad “Eat the…
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