Mar
13
Hallmark Channel Promises Two Weeks of Wall-to-Wall Valentine’s Day
Posted in: UncategorizedHallmark Channel is going out to advertisers with more kittens, more originals and more holiday events, parent company Crown Media told reporters at an upfront presentation to press on Thursday.
Following the success of “Kitten Bowl,” Hallmark Channel’s attempt at counter-programming both the Super Bowl and Animal Planet’s “Puppy Bowl,” the network now plans a “Kitten Paw-Star Game” timed to Major League Baseball’s All-Star Game. The event is slated for July 2015. February’s “Kitten Bowl,” attracted a total of 6.1 million viewers during its 12-hour run, but it remains to be seen how baseball’s All-Star Game compares to the Super Bowl as a springboard.
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