Jul
09
Hakuhodo's Kyu Prowls the World for 'Maker' Agencies Heavy on 'Doers'
Posted in: Uncategorized
This week the Kyu marketing-services unit of Hakuhodo in Japan acquired Montreal-based Sid Lee, an experiential agency.
It was just the latest move by the mini-network, which was set up in May 2014 after the acquisitions of branding shop Red Peak Group and consultancy SY and last month bought Digital Kitchen.
Kyu was formed to diversify Hakuhodo’s portfolio beyond Japan as well as form what Michael Birkin, the former Omnicom vice chair and Red Peak founder who runs it, calls a “collective” of agencies representing the future of advertising.
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