Hasta La Creative!

Respecting individuality. Here’s something you don’t often see in hospitals or with doctors: patience. It usually seems like as with any job, no one has time. Expediency has replaced humanity. And yet, like all stories in the Gundersen campaign, here’s a real story that demonstrates the value of patience, when it comes to children, and especially when it comes to special needs children. This doctor comes up with a really creative way to get Tanner to stand on the scale to get his height and measurement. In this case they measure his spatula first. Charming. It’s also a really great way for Gundersen to own words like “compassion,” and make sure each word in healthcare carries equal weight.