Gun Sellers Rebound a Bit Thanks to Black Friday Retailer Blitz


Black Friday was a blockbuster for the gun industry.

While no exact count of firearms sold in America exists, a common barometer is the National Instant Criminal Background Check System. This year, the FBI said it received just over 203,000 requests on the mega shopping day, up from 185,713 last year and twice as many as in 2008.

This spike comes during a lull for the firearms industry. In past years, sales predictably increased after mass shootings. But the killing of almost 60 concertgoers in Las Vegas on Oct. 1 failed to light the usual fire under gun enthusiasts fearful of new regulations, or of being unarmed in future shootings. The combination of a Republican president and Congress may be helping to dissipate the usual knee-jerk reaction, according to an analysis of background check data by Bloomberg. In fact, after last year’s election, stocks of gun companies sank: American Outdoor Brands, formerly Smith & Wesson, has seen a double digit stock decline since the presidential election.

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