Hasta La Creative!

I’ll say this at the outset. This gun-safety ad from McCann, New York, for Evolve is funny. And it uses its humor to make a pretty good point about the things people keep secured with lock and key.

Two moms at the end of the party are mortified when their children are revealed to be having a sword fight with sex toys. Get it? Most women would keep such embarrassing items well-hidden and locked up. We should do the same with guns!

Like another spot released by Evolve, this would make a great Saturday Night Live skit. But despite breathy claims across the web, as an ad it is not epic. It is not amazing.

Continue reading at AdAge.com