Gucci Transports Snapchatters to a Virtual Psychedelic Tropical Island

Gucci is backing its Gift Giving campaign with Snapchat’s first-ever luxury fashion portal lens. The lens will transport Snapchatters to a virtual psychedelic tropical island, where holographic elements in fluorescent colors will highlight the Gift Giving campaign and Gucci’s handbags and accessories. Gucci/Snapchat Gucci/Snapchat Gucci/Snapchat The luxury brand’s application will also feature the experience in…

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