Hasta La Creative!

Even before McCann Melbourne’s celebrated “Dumb Ways to Die” campaign for Metro Trains, people already had been dying stupidly all over the place in video games. One especially fertile forum for these idiotic departures is Rockstar Games’ Grand Theft Auto franchise, which recently broke industry records earning $800 million in a single day and exceeding $1 billion within three for its latest installment, GTA V. Metro, of course, was one of the year’s biggest viral hits. The video has racked up 99.6 million views and 190 spin-offs in the form of mashups, user-generated content and spoofs, according to Visible Measures.

So it’s not surprising that the Metro and Rockstar worlds have inspired this recent YouTube parody, created by Brysi, aka “The Video Game Song Guy.” Here, characters in the title shuffle off in morbid, politically incorrect ways possible only within the GTA universe — like fighting “a girl with PMS,” telling “Trevor he’s insane,” touching a “stripper’s private parts” and insulting “a group of darker skinned people.” Rockstar has nothing to do with the video, but it can’t be disappointed. It has more than 624,000 views, according to Visible Measures.

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