Grey Returns Bronze Lion After Blogger Backfire
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Grey Group has decided to return the Bronze Lion it won for a refugee-locating app, I Sea, which Apple pulled from iTunes not long before the prize was awarded at the Cannes festival last month. The agency’s move, announced today, follows a social media storm charging that the app was not real.
In a bitterly worded statement today, a Grey spokesman defended the app, but said the shop had had enough of the controversy and wanted to be done with it.
“During Cannes we said the app was real and its creator, Grey for Good in Singapore, is a highly respected philanthropic unit that has helped numerous non-profit organizations,” said Grey Chief Communications Officer Owen Dougherty in the statement. “Moreover, Grey is one of the most creatively awarded agencies in the world with the highest ethical standards.”
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