Grey London Breakaway Trio Launch 'Uncommon Creative Studio'


The trio that transformed Grey London from a pedestrian outpost of a global network into one of London’s hottest creative shops, and then abruptly quit, launches a much-anticipated startup today.

Nils Leonard, Grey London’s ex-chairman and chief creative officer, is opening Uncommon Creative Studio with his former chief executive, Lucy Jameson, and managing director, Natalie Graeme.

They quit in June 2016, and have been serving out the non-compete agreements that are strictly enforced at WPP shops. (A previous WPP breakaway, by RKCR/Y&R execs to form Adam & Eve, jumped the gun and those execs ended up having to both pay and apologize to WPP).

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