Hasta La Creative!

Mr. Hahn said the hope going forward is to establish a more formal process for bringing nontraditional work to clients. “It’s been more of a scrappy approach, and clients now are asking for this kind of work,” he said. “They’re as on board as we are, so we really need to have a system in place that focuses on this. It’s different than regular day-to-day advertising. It’s really about exploiting any media possible and making sure we don’t miss opportunities. I don’t ever want our clients to feel the need to go somewhere else for this kind of stuff. We should be providing it. This is about making it a priority, versus just doing it.”

The rapid advancements in technology make such oversight necessary, Mr. Lubars said. “In the old days, you knew the mediums, so you could have a set process, but the technology changes so much, you don’t know what it’s going to be.”

The Vine for Lowe’s came was in April, Mr. Lubars said. “It’s old already.”

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