Grammys Hit a Sour Note as Ratings Fall to a 9-Year Low
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The 60th Annual Grammy Awards may have dominated Sunday night’s TV lineup, but if the preliminary ratings data holds up, the broadcast will stand as the Recording Academy’s least-watched shindig in 9 years.
According to Nielsen fast national data, CBS’s presentation of the Grammys averaged 19.8 million viewers and a 5.9 demo rating, which translates to 7.6 million adults 18 to 49. That marks a 24 percent decline when compared to last year’s overall deliveries (26.1 million viewers) and 7.8 demo rating.
CBS took a similar hit among music fans in its target demo. Nielsen estimates eyeball the network’s delivery of adults 25-54 at around 8.33 million viewers, which can be reverse engineered to a 6.9 rating. That works out to a 24 percent drop compared to last year’s delivery (a 9.1 rating, or 10.9 million adults 25 to 54).
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