Jun
06
GORE-TEX: Tested for Life
Posted in: Uncategorized
The GORE-TEX brand is the gold standard of waterproofness. But with the launch of new GORE-TEX INFINIUM™ range, we needed to take the brand from waterproof to lifeproof. Tested for Life ignites a powerful brand story, tapping into what unites active people everywhere: passion.
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